VP / General Manager Europe

Full Time
Posted 2 months ago

sport Business Talent










Sport Business Talent is working for a  fast-growing Chinese E-Bike Brand to recruit: a General Manager / VP of Europe to expand his business in Europe.


Position title: Head of EU Market / GM Europe / VP Europe



  • Go to market: Formulate product/marketing/branding/channel strategy in different European countries, report to HQ market observations and analysis.
  • Business Development: Establish and improve the distribution network, develop key accounts, and maintain good relationships with business partners
  • Management: Recruit and manage local BD and Sales team, track B2B sales target and control budget, evaluate the performance of team members
  • Coordination: Coordinate teamwork between the local company and HQ, as well as DTC and B2B sales, acquire marketing resources and opportunities;
  • Other: organization of exhibition activities; local logistics and after-sales management etc.



  • Bachelor’s degree, preferably with a background in marketing/branding/business management;
  • Fluent in English, and conversational Chinese
  • 10 years or more of European BD/Sales/Marketing experience, preferred in the bike/e-bike or other sporting goods industry, good relationship with distributors and channels
  • Good understanding of local markets and culture, good cross-cultural communication, ability ofglobal coordination and work across time zone;
  • Good work ethics, willing to business travel routinely, responsible for the sales target achievement
  • Love cycling, interested in smart technologies and hardware innovations, embrace environment- friendly lifestyle.

Job Features

Job CategoryTop Management

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