Digital Growth Manager – EPCR

Posted 4 weeks ago

Sport Business Talent is working closely with EPCR (European Professional Club Rugby) to recruit their future Digital Growth Manager for a position based in Lausanne (Switzerland).



European Professional Club Rugby (EPCR) is looking for an ambitious and self-motivated Marketeer to play an integral role in the development and success of its ambitious, long-term Digital Growth strategy. The organization is currently following an aggressive roadmap, building a new digital infrastructure, with the goal of enhancing the rugby experience for our current and future audiences. The purpose of this role is to develop and execute multi-channel marketing strategies, working closely with cross-functional teams (internal and external) to develop and implement owned and operated user journeys that promote our competitions and elevate our brand.

The ideal candidate should have a strong track record of driving first-party data acquisition initiatives in the sports industry and a deep understanding of digital marketing and MarTech solutions. We don’t need you to love rugby (yet!) if you’re new to the sport – we are looking for knowledge, enthusiasm and the right ‘can do’ attitude to identify smart solutions that help grow our brand and product.

The chosen candidate will report to the Digital & Content Marketing Manager, as a member of EPCR’s Marketing and Commercial team.



Department: Marketing and Commercial

Employment type: Full-time

Start date: For discussion

Location: Lausanne, Switzerland




  • Develop and manage the relationship with EPCR’s Digital Growth agency partner (and other external vendors and agencies as needed) - specific focus on website analysis, enhancement and maintenance

  • Define and implement first party data acquisition methods – monitor touchpoints/channels andensure our product positioning and messaging is clear and accurate

  • Utilise internal tools to monitor, analyse and report on the effectiveness of data and content ledcampaigns and initiatives (e.g. website, owned social channels, email)

  • Collaborate with cross-functional (internal and external) teams, including Digital, Content, Brand,Email and Communications to ensure consistent messaging and alignment of marketing efforts

  • Facilitate collaboration and efficiencies between marketing technologies and digital infrastructure

  • Manage marketing budgets, timelines and KPI’s

  • Support the creation and implementation of engaging and seamless consumer journeys across allowned and operated platforms i.e. Social, Email, Web

  • Collaborate with the Commercial department to define the value of commercial assets and helpdeliver commercial campaigns for EPCR’s various sponsors





  • English (business level proficiency), proficiency in French is an asset

  • Bachelor’s degree in Marketing, Business or a related field is preferred

  • Demonstratable experience in digital and content marketing in the Sports industry

  • Strong analytical and problem-solving skills, with the ability to leverage insights to drive marketingdecisions

  • Experience in communicating and managing third party agencies in the development and delivery ofcomplex marketing solutions

  • Experience and understanding of above and below the line campaigns, data analysis, digitalmarketing channels, social media and marketing technology solutions

  • Strong project management skills with the ability to manage multiple projects and timelinessimultaneously

  • Understanding of regulatory requirements and compliance considerations in the sports industry.

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